Five Minutes With… Svenn‐Tore Larsen, CEO, Nordic Semiconductor

You can make an argument that Bluetooth is the most successful wireless medium in use today, especially in terms of short-range protocols. The Bluetooth that’s in use today in same ways is very similar to the original spec, but in some ways is very different. Nordic Semiconductor is one of the leaders in this area, and I had the opportunity to spend Five Minutes With…Svenn‐Tore Larsen, Nordic’s CEO. We discussed the reasons for Bluetooth’s success, what its future looks like, and why it’s been able to stand the test of time. Like me, you may be surprised by his response.