Five Minutes With… Jeff Waters, President/CEO, Isola

As PCBs become a more integrated part of the overall system design, the advantages a PCB materials manufacturer, like Isola, can provide can be a big competitive advantage for an OEM. However, that OEM has to understand how to take advantage of the PCB vendor, and that’s not always a clear-cut path. Sometimes, a little explanation goes a long way. I spent five minutes with Jeff Waters, who was recently named the President and CEO of Isola, and we discussed what OEMs are looking for in a PCB, what’s realistic, and what’s not.