Santa Clara, CA (October 2, 2007) –Amulet Technologies, a fabless semiconductor firm that designs and markets integrated circuits and firmware to drive graphic displays, announced today that its Graphic User Interface (GUI) IP technology is now available as a licensable IP block for Atmel® Corporations CAPTM ARM-based customizable microcontroller.
Until now, Amulets GUI solutions have only been available in the companys standard product ICs. This has left the patented GUI technology out of reach for people that need to build custom SoC. Now, as a fully verified IP block for the CAP7 platform, building a custom microcontroller that incorporates Amulets GUI technology is quick, easy and low risk.
Amulets selection of the CAPTM platform makes it easy to incorporate Amulets Graphic User Interface technology onto a system-on-chip design. Exploiting the CAP7s multi-layered bus architecture and the fast on-chip ROM and RAM, Amulet was able to design its GUI IP block and firmware so that full speed GUI execution can run concurrently with the customers ARM7 application code. While the concurrent operation of the design frees the ARM processor core to perform the customers application, the small size of the IP block leaves a significant portion of the metal programmable block free for other IP blocks and custom logic.
“Offering our GUI IP as a licensable IP block allows us to expand our reach to new CAP customers who need customization beyond the scope of our standard product IC offering,” says Ken Klask, Amulets founder and CEO. “We are thrilled to be able to offer our IP through Atmels CAP7 platform. Atmels leading chip design and manufacturing capabilities are the perfect complement to Amulets deep system knowledge and firmware expertise.”
Jay Johnson, Atmels Marketing Director for CAP products, commented, “Amulet’s patented IP optimized for CAP7 designs expands the market reach for products that require a human interface and LCD display. Together with Amulets verified GUI IP blocks and Atmels new CAP architecture we are able to offer our CAP7 customers the capability to support a Graphic User Interface in a customizable microcontroller. We anticipate working on joint projects to enable this exciting new market segment.”
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Amulet Technologies GUI Licensing on ARM-7 Platform
About Amulet Technologies Amulet Technologies is a fabless semiconductor company focusing on chips and firmware that drive liquid crystal display (LCD) user interfaces. As experts in human interface electronics, Amulets unique Graphical OS in Silicon™ has enabled OEMs to cost effectively improve the user experience of their electronic devices with visually appealing, interactive user interfaces that provide rock solid 24/7 reliability. Amulets innovative hardware, software and collaborative design philosophy empower OEMs to provide the best user experience to their customers. For more information, visit www.amulettechnologies.com
About Atmel Corporation Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industrys broadest intellectual property (IP) portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets. For additional information, visit www.atmel.com
Atmel® and CAP™ are registered trademarks or trademarks of Atmel Corporation.
Atmel Press Contacts
Barbara Bailey, Marketing Communications Manager Phone: (+1) 719 540-1895, Email: bbailey@cso.atmel.com Helen Perlegos, Public Relations Phone: (+1) 408 487-2963, Email: hperlegos@atmel.com ###


