VENICE, Fla. and SAN MATEO, Calif.– April 26, 2010 – GABEonEDA, the website community dedicated to insightful analysis, news and events of the electronic design automation (EDA[
]) industry, and EDA Confidntial, the website dedicated to conversation about the people and lifestyles of the EDA industry and its adjacencies, today launched a business-to-consumer (B2C) communication service known as EDAMarket with inaugural members from throughout EDA.
Inaugural members include Denali Software, EVE, Jasper Design Automation, Magma Design Automation, Mentor Graphics Corporation, SpringSoft and Synopsys Inc.
Formed by noted journalists Gabe Moretti, principal of GABEonEDA, and Peggy Aycinena, principal of EDA Confidential, EDAMarket is a unique communication channel for companies to broaden their reach and access new and existing markets.
EDAMarket leverages a company’s existing promotional materials, including articles, whitepapers, viewpoints, blogs and videos.
“Gabe Moretti and Peggy Aycinena have leveraged their knowledge, expertise and creativity to produce a much-needed and welcome website community,” notes David Lin, Vice President of Marketing at Denali Software. “Denali is pleased to be an inaugural member of EDAMarket and to support the creation of a new high-fidelity communications channel for the electronics industry.”
EDAMarket is a membership service that capitalizes on established marketing channels, and creates new channels to open and broaden communication between companies and their target audiences. It is a collection of websites that is open and designed to grow intrinsically as the number of members grow, with each member’s site automatically becoming a part of the system’s architecture.
The service offers member content on the site through an integrated marketing strategy defined by a set of channels that direct readers to information they are seeking while reinforcing a positive brand for subscribers. These include: focused two-tiered industry news coverage; Click & Know company and products reference; reference library of technical articles and white papers; conversations with EDA leaders; lifestyle articles; and social media.
“Gabe Moretti has become one of the very few that has been able to carry on the tradition of trusted EDA press,” remarks Gary Smith of Gary Smith EDA. “Peggy Aycinena has been not only an important part of the press, but has pioneered true blogging in our industry. This is an exciting combination that hopefully leads to the rebirth of a healthy EDA media.”
Membership Pricing
The membership fee for a 12-month period is $4,200.00. The fee is reduced to $1,800.00 for companies with annual revenue of less than $10 million.
About GABEonEDA
GABEonEDA is a web portal dedicated to the insightful analysis of the electronic design automation (EDA) industry and provides editorial pieces about significant events in the EDA industry that affect developers of electronic systems.
For more information, visit: gabeoneda.com.
About EDA Confidential
EDA Confidential is a website committed to providing information and insight into the people, places, things and ideas that motivate and define the electronic design automation (EDA) industry and its adjacencies, and features a mix of technical coverage, podcasts, recipes, and travel and restaurant information.
