BRISBANE, Calif. — December 12, 2006 — Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE:HIT) today announced that Steven King has been named vice president of marketing and sales and deputy general manager, and Collin Bruce as director of marketing for the Hitachi America, Ltd., Embedded Business Group.
Mr. King will be responsible for all marketing and sales efforts for the Embedded Business Group in North America, including sales, business development, analyst and public relations, and promotion of Entier products. The Embedded Business Group announced Entier, its application-optimized RDBMS for embedded devices, in September, 2006. Mr. King was formerly the executive account manager with this division. Prior to joining Hitachi, King spent three years developing sales infrastructure and methodology with early-stage and established companies such as Green Hills and Huthwaite. Prior to that assignment, King spent eight years with Wind River Systems. He holds degrees in computer science and business from the University of Oregon.
“Steven brings to this position a true passion for embedded devices as well as a wealth of experience in both the design and engineering of these systems,” said Hiroshi Nakamura, vice president and general manager of the Hitachi America Embedded Business Group. “His knowledge of the market and ability to envision new devices will help not only Hitachi but our partners and customers as well.”
Mr. Bruce, in his new role as director of marketing, will be responsible for all marketing programs for Entier. He joins Hitachi from Solid Information Technology where he was director of strategic alliances and business development. With more than 25 years of experience in the industry, he has also held executive marketing positions at companies such as Chordiant, Amdahl, SCO, and Memorex. He holds a degree in math and applied physics from Brunel University in London.
“Collin brings a great deal of experience to the table,” said Mr. King. “With his broad industry experience and most recent embedded experience, we expect to rapidly ramp up our partnerships and design wins.”
About Hitachi
The Hitachi America, Ltd., Embedded Business Group, markets Entier, a sophisticated, lightweight, application-optimized data manager for consumer, commercial and mobile devices. It enables the rapid delivery of innovative services on any platform, allowing developers to focus on tangible end-user benefits rather than invisible infrastructure. Entier is the first to combine a flexible runtime RDBMS and reliable file system with application-optimized spatial and incremental text search technology. Built on a foundation of total data reliability, Entier incorporates decades of database development expertise and is backed by Hitachi’s worldwide enterprise-class support.
Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.
Hitachi, Ltd., (NYSE:HIT)(TOKYO:6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 356,000 employees worldwide. Fiscal 2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s website at www.hitachi.com.
