IAR Systems today announced that it has strengthened its support for the US market with the opening of a new sales and support facility for the Central Region, and that it has appointed Will Rickett as Sales Manager Region USA Central to head up the new team in Plano, near Dallas, Texas.

Will Rickett has twenty years experience in sales and marketing management, technical training, and design engineering in the semiconductor industry. He joins IAR Systems from Texas Instruments, where he had been Worldwide Marketing Manager for mass market ARM7 microcontrollers since 2004. Prior to joining TI, Will had held senior technical and field positions at both Hitachi and Altera. He has a BS in Electrical Engineering from Brigham Young University.

The new IAR Systems Dallas office will cover the entire central region of the USA up as far as the Great Lakes. Initially the team will consist of three people, but this is expected to expand as the business in the region develops.

“Will joins us with an impeccable technical and commercial background in the semiconductor industry, and in microcontrollers in particular,” commented Andreas Lifvendahl, Sales and Marketing Director for IAR Systems. “The Central Region of the US is a centre of excellence for embedded technology, and Wills first-hand knowledge of many of the industrys leading companies in this important sector will be a great asset to us in expanding the support we offer in the region.”