Magma(R) Design Automation Inc. (Nasdaq:LAVA), a provider of chip design software, today announced the appointment of Alok Mehrotra as managing director of the company’s India operations. Mehrotra will report to Carl Burrow, Magma’s vice president of North America Sales.

“Managing our presence in India is a complex task, one that requires focus on both the indigenous engineering community and on supporting multinational customers with key installations here,” said Rajeev Madhavan, Magma’s chairman and chief executive officer. “Alok’s background makes him well suited to this role — he has many years managing sales and support in India and elsewhere around the world, and he has the experience to work with our employees in India to continue the work that has contributed significantly to Magma’s success.” More than 30 percent of Magma’s worldwide workforce operates in the company’s Bangalore, Mumbai and Noida facilities.

In assuming this role, Mehrotra rejoins Magma for a second tour of duty. He previously worked at the company as director of Asia-Pacific Sales from 2001 to 2005, when he established operations in India, Singapore, Malaysia and Australia. Most recently, Mehrotra served as director of sales for synthesis platform developer Synfora. Previous experience includes serving as vice president of worldwide sales at Silicon Design Systems and at Sagantec North America as director of business development for Aristo and as IC design manager at Xilinx.

Mehrotra holds an MBA from Santa Clara University, an M.S. in electrical engineering from State University of New York at Stony Brook and a B.S. degree in electronics & communication engineering from Manipal University in Karnataka, India.

About Magma

Magma’s electronic design automation (EDA) software provides the “Fastest Path to Silicon”(TM) and enables the world’s top chip companies to create high-performance integrated circuits (ICs) for cellular telephones, electronic games, WiFi, MP3 players, digital video, networking and other electronic applications. Magma products are used in IC implementation, analog[]/mixed-signal design, analysis, physical verification, circuit simulation and characterization. The company maintains headquarters in San Jose, Calif., and offices throughout North America, Europe, Japan, Asia and India. Magma’s stock trades on NASDAQ under the ticker symbol LAVA. Follow Magma on Twitter at www.Twitter.com/MagmaEDA and on Facebook at www.Facebook.com/Magma. Visit Magma Design Automation on the Web at www.magma-da.com/.