Hauppauge, NY, June 2, 2009 – SMSC (NASDAQ: SMSC), a leading semiconductor company that provides Smart Mixed-Signal Connectivity™ solutions, today announced that its Media Oriented Systems Transport (MOST®) networking technology, has been selected as part of the infotainment for the new Prius, Toyota’s popular hybrid car Model which is distributed worldwide. This design win marks the first high-volume hybrid vehicle to adopt the MOST technology and also expands SMSC’s presence in Toyota’s mid-tier vehicles that are sold globally.
Depending on the infotainment option grade, Toyota’s third-generation Prius hybrid car is offered with an electrical MOST50 infotainment network. SMSC’s intelligent network interface controllers (INIC™) for MOST50 support a data rate of 50 Mbits per second. The electrical version of MOST provides full access to all data transport mechanisms at twice the speed of a MOST25 network, the first generation of MOST. The double density coding scheme allows the transmission of high-quality multimedia over unshielded twisted pair or shielded twisted pair copper cables. The Prius, following the Lexus RX 450h, is the second hybrid car with a MOST network.
“In offering Toyota the opportunity to integrate MOST with copper cables, we enable them to continue to use conventional wire harnesses and established manufacturing processes,” said Dr. Christian Thiel, Vice President and Managing Director of SMSC’s Automotive Information Systems group. “Successfully integrating electrical MOST in a high volume car like the Prius is a significant achievement for MOST and SMSC. It enables new customers that do not want to migrate to an optical network to take advantage of the de facto standard for automotive infotainment and information networking. This design win also shows that MOST technology has reached an attractive price point for adoption into high volume vehicles.”
The electrical physical layer for MOST50 has been standardized by the MOST Cooperation, consisting of 16 international carmakers and more than 60 key component suppliers.
About SMSC’s Automotive Product Line:
SMSC’s Automotive Information Systems is a supplier of TrueAuto™ infotainment and information semiconductor solutions to major automakers, including Audi, BMW, Daimler, Hyundai/Kia, Jaguar, Land Rover, Porsche, Toyota and Volvo. SMSC is a founding member of the MOST Cooperation, a cooperative of automakers, automotive systems architects and manufacturers and key components suppliers working to extend and refine the MOST® standard for the evolving requirements of automotive multimedia networking. Additional information is available at www.smsc-ais.com.
About SMSC:
Many of the world’s most successful global technology companies rely upon SMSC as a go-to resource for semiconductor system solutions that span analog, digital and mixed-signal technologies. Leveraging substantial intellectual property, integration expertise and a comprehensive global infrastructure, SMSC solves design challenges and delivers performance, space, cost and time-to-market advantages to its customers. SMSC’s application focus targets key vertical markets including consumer electronics, automotive, PC and industrial applications. The Company has developed leadership positions in its select markets by providing application specific solutions such as mixed-signal embedded controllers, non-PCI Ethernet, ARCNET, MOST® and Hi-Speed USB.
SMSC is headquartered in Hauppauge, New York with operations in North America, Asia and Europe. Engineering design centers are located in Arizona, New York, Texas and Karlsruhe, Germany. Additional information is available at www.smsc.com.
