News ID

XJTAG targets Japanese market through distribution agreement with Fuji Setsubi

XJTAG

CAMBRIDGE, England, January 15, 2009 - XJTAG (www.xjtag.com), a leading global supplier of IEEE Std. 1149.x boundary scan development systems, has signed a new distribution agreement with Fuji Setsubi (www.fuji-setsu.co.jp), a market leading provider of software and hardware solutions for the embedded systems market. Fuji Setsubi will be selling the XJTAG system into its established base of embedded electronics engineering customers in Japan.

Simon Payne, XJTAG’s CEO, said: “We are delighted to be working with an established and experienced distributor that has credibility in the embedded systems market and that shares our enthusiasm for the powerful XJTAG debug, test and programming system.

“Japan is an important market for XJTAG as many of the major players in consumer electronics are based in the region. It is these companies, typically designing complex products featuring high density printed circuit boards with ball grid array (BGA) devices, that can really benefit from the significant reduction in product development timescales that our boundary scan system delivers.”

Yoshio Asano, COO at Fuji Setsubi, said: “XJTAG is a cost-effective and developer-friendly boundary scan system that enables engineers to debug and test a high proportion of their PCBs, including those containing BGA and chip scale packages. We have been impressed by the product, by the technical support and training, and by XJTAG’s willingness to work with us to understand our customers’ requirements.”

To support its foray into the Japanese market and into the Asia generally, XJTAG will also be exhibiting alongside Fuji Setsubi at Nepcon World Japan, Asia’s largest show for electronics design, R&D and manufacturing. XJTAG will be exhibiting as part of Electrotest Japan in East Hall 2, Booth 10-29. The event takes place at Tokyo Big Site, Tokyo, Japan, from 28-30 January, 2009.

“XJTAG now has representation in almost 50 countries and an increasing presence in Asia with partners in Japan, China, Malaysia, Hong Kong, Korea and Singapore,” added Simon Payne. “XJTAG is fast becoming a ‘must-have’ product for electronics designers and manufacturers alike, and we will continue to expand our global presence and support our partners, such as Fuji Setsubi, by attending major trade shows with them.”

XJTAG’s boundary scan development system is a cost-effective solution for the entire product lifecycle. It is used worldwide by design engineers, developers, OEMs and contract manufacturers for debugging, testing and programming complex BGA-populated printed circuit boards and systems.

XJTAG has a global network of distributors servicing Europe, the Far East, North and South America, the Middle East and Australasia.

XJTAG contact details: XJTAG, The Irwin Centre, Scotland Road, Dry Drayton, Cambridge CB23 8AR, UK. Telephone +44 (0) 1954 213888, fax +44 (0) 1954 211565 or email enquiries@xjtag.com. Alternatively, visit www.xjtag.com.

Fuji Setsubi contact details: Yoshio Asano, 1928-1 Nagasone-Cho, Sakai-City, Osaka, 591-8025 Japan. Telephone +81 72 (252) 2128, fax +81 72 (252) 2120, email info@fuji-setsu.co.jp. Alternatively, visit www.fuji-setsu.co.jp.

Photography to accompany this news release is available at:

www.xjtag.com/company/press/

Source: XJTAG