The Astonishing Tribe

The competition challenges designers, developers and students to unleash their creativity and enhance the mobile user experience. Competitors must submit an interface concept design showing how they would make the mobile experience easier and more compelling for a specific target user group.

The goal of the competition is to focus the mobile industry on putting the customer at the heart of the value chain and designing better mobile products.

Examples might include a new interface for mobile messaging among the partially sighted, an innovative input method for younger subscribers or better ways to discover content and services for media-savvy consumers. However, there are no limitations on the scope of entries, and competitors are encouraged to be as creative as possible in their approach.

The competition submissions will be display in the MEX Gallery, an online showcase of user experience innovation, where the industry can browse, vote and comment.

Marek Pawlowski, Editorial Director at competition organisers PMN, commented: “The MEX Design Competition is a chance for the mobile industry to demonstrate the cutting edge of user experience innovation. We're delighted to welcome TAT, a company known for its creativity and customer focus, as a Premiere sponsor.”

“TAT is passionate about creating and enabling attractive and innovative user experiences on mobile devices, and we will continue challenge ourselves to drive this market forward,” said Charlotta Falvin, CEO at TAT. “We are therefore thrilled to support the MEX Design Competition and encourage young talents to share their ideas for a better mobile user experience.”

The competition will open for entries in June 2007, with winners announced in Q4 2007.

For more information on the MEX Design Competition 2007 and to register for a pre-announcement of the opening date for entries, please visit www.pmn.co.uk/mexdesign/.

For further details of sponsorship opportunities, please contact Marek Pawlowski at marekpawlowski@pmn.co.uk or on +44 (0)7767 622957.

For media inquiries regarding TAT, please contact Joacim Melin at tat@schwartz-pr.com or +46 (0) 858 610 761