Former IBMer is Rational Choice for SmartBear

Betty Zakheim, 30-Year Software Engineering and Marketing Guru with Passion for Software Quality, Joins SmartBear

Betty Zakheim
Betty Zakheim

Beverly, Mass. – Sept. 13, 2012 – Betty Zakheim, a 30-year software industry veteran and former IBM/Rational innovator has joined software quality leader SmartBear Software as Vice President of Product Strategy.

“All professionals want to do the best job they can and having the right tools at their disposal is what makes them successful,” said Betty Zakheim. “SmartBear has a clear, distinct view of how to provide tools that ease the burden on developers, testers and operations pros who struggle to deploy the highest quality software they can. I am excited to help more organizations develop software that attains its full potential.”

Betty’s software career spans nearly 30 years in a wide range of roles and organizations. She spent the first 10 years of her career as an engineer and engineering manager at companies including General Electric, Raytheon, GenRad, Xerox and Interleaf. She then served in more commercial roles as a product manager and marketing executive at companies such as InConcert, Lightbridge, IONA, Progress Software, CopperEye and IBM/Rational.

Most recently, Betty ran her own consulting firm, Outside In Solutions, where she counseled software companies on go-to-market strategies. Betty holds bachelor’s degrees in computer engineering, advertising and psychology from Syracuse University. She also holds a master’s degree in computer science from Boston University. She is a member of the board of directors of The Boston Club, a group of executives for the advancement of women in leadership roles and serves as chair of its technology committee.

“Betty’s software engineering background has given her a deep understanding about why quality matters to developers and software users,” said Joe Krivickas, CEO at SmartBear. “Both her marketing knowledge as well as her passion and roots developing high-quality software makes her an invaluable asset for both our company and our customers.”

More than one million software professionals have joined our cause to make great software. Learn more about what software quality means to Betty in this video. We want to hear from you. Tell us what software quality means to you on our Google + page.

About SmartBear Software

More than one million developers, testers and operations professionals use SmartBear tools to ensure the quality and performance of their desktop, mobile, Web and cloud-based applications. SmartBear products are easy to use and deploy, are affordable and available for trial at the website. Learn more about SmartBear, the company’s award-winning tools or join the active user community at, on Facebook or follow us on Twitter @smartbear or Google+.