OpenSystems Media launches Custom E-mag Initiative

New initiative allows clients to create custom digital magazines and drive leads

ST. CLAIR SHORES, MI, April 19, 2013 OpenSystems Media has announced the next generation in digital publishing -- an all new, dynamic E-mag marketing program, giving clients the chance to create their own branded, lead-generating digital magazine --the Custom E-mag Initiative.

The Custom E-mag Initiative, which launches today, is an interactive digital publication, featuring the clients own educational white papers, product and company video clips, display ads, topical articles, hyperlinks to additional resources, social media interfaces, and product announcements (demonstration available at custom.opensystemsmedia.com). Posted online in a web-browser-friendly format, the E-mag's content is gated, requiring interested readers to register. This provides the client a list of interested parties for follow-up.

"This is a great package where clients can create their own turnkey publication. The final piece will contain the same quality as our eight industry-leading magazines," said OpenSystems Media Vice President of Online Business Christine Long. "This is the only offering of this kind in our industry."

Custom E-mags allow your company to provide leadership on a specific topic, or team with ecosystem partners to demonstrate your role in end-to-end solutions, all while driving valuable leads for your sales and marketing staff. These interactive solutions are a compilation of articles and assets that incorporate a tailored logo and cover, and can include audio, video, product/company profiles, and more. From concept to production, OpenSystems Medias E-mag Initiative can take as little as 19 days.

The branded E-mag is distributed to a targeted list of more than 30,000 embedded engineers, plus promoted across OpenSystems Media websites (www.opensystemsmedia.com), OpenSystems Media E-letters, and on social media websites. Additionally, it can be added to the Apple, Amazon, and Samsug app stores, or converted to print.

"Join other industry leaders to enhance your product marketing efforts and exposure with the E-mag," said OpenSystems Media Publisher Patrick Hopper. "They're using it to drive leads, awareness, and thought leadership across key applications such as medical, military, industrial, automotive, communications, and many others. Additionally, the Apple App Store offers even greater exposure."

"Our talented creative team can design your company's publication or promotional materials," said OpenSystems Media Art Director David Diomede. "You can publish through a variety of channels including E-mags, apps, newsletters, social media, and print. We can help our clients expand their reach to provide their customers with valuable information and improve ROI."

An interactive demo of the Custom E-mag Initiative is available at custom.opensystemsmedia.com. For more information, contact Christi Long at clong@opensystemsmedia.com or Patrick Hopper at phopper@opensystemsmedia.com, or call 586-415-6500.

About OpenSystems Media

OpenSystems Media has been a leading publisher of electronics magazines, e-mail newsletters, websites, and product resource guides for more than 25 years. OpenSystems Media is the leader in driving leads and awareness through social media and is the largest producer of lead-generation tools such as E-casts, white papers, product directories, TechChannels, and TechCasts. OpenSystems Media offers E-casts and TechCasts for engineers and provides interactive tools where engineers can communicate directly with presenters and top industry editors. OpenSystems Media also offers Embedded Computing Design and DSP-FPGA.com Digest on the iPhone, iPad, and Kindle for the embedded industry. Current publications include: Embedded Computing Design; Military Embedded Systems; Industrial Embedded Systems; xTCA & CompactPCI Systems; DSP-FPGA.com; PC/104 and Small Form Factors; EDA Digest; and VITA Technologies. For more information, visit www.opensystemsmedia.com.