Phoenix Technologies Completes Acquisition of Embedded Firmware Leader General Software
Company Extends Firmware Leadership to Wide Array of Specialized High-Value, High-Margin Devices, From Mobile and Consumer Electronics to Data Communications
MILPITAS, Calif., Sep. 2, 2008 -- Phoenix Technologies (Nasdaq: PTEC), the global leader in core systems software, today announced it has completed its acquisition of General Software, Inc., a leading provider of embedded firmware that is at the heart of millions of devices being used world over. The acquisition builds on Phoenix Technologies position as the global market and innovation leader in system firmware for todays computing environments, and extends the reach of Phoenix to devices that use embedded processors.
General Software of Bellevue, Washington, has seen its highly configurable BIOS software embedded in millions of high-value, high-margin devices that stretch from mobile and consumer electronics to data communications and heavy industry. Phoenix expects to extend the combined technologies of General Software and Phoenix to support the ARM chip, now used in billions of devices.
“By combining the existing Phoenix firmware offerings with embedded solutions from General Software, we are expanding our global market share in core systems software and providing a complete portfolio of firmware solutions for a wide variety of devices, from PCs and servers to consumer electronics, telecommunications and other embedded systems,” said Woody Hobbs, President and CEO of Phoenix Technologies. “The transaction seals our dominant position in core systems software and enables us to deliver embedded products and services as part of our PC 3.0™ strategy to generate significant growth in our revenues and profits.”
Mr. Hobbs added, “We are very excited to welcome the General Software team as a key contributor to our PC 3.0 vision and together we will tackle the substantial market opportunity in the embedded space.”
With the completion of this acquisition, Steve Jones, Founder and Chairman of General Software, is now Vice President & Chief Scientist of Embedded Solutions at Phoenix Technologies, and the entire General Software team will continue to maintain operations out of Bellevue, WA, as a part of the Phoenix Technologies global team.
About Phoenix Technologies
Phoenix Technologies Ltd. (Nasdaq: PTEC) is the global market leader in system firmware that provides the most secure foundation for today's computing environments. The PC industry's top system builders and specifiers trust Phoenix to pioneer open standards and deliver innovative solutions that will help them differentiate their systems, reduce time-to-market and increase their revenues. The Company's flagship products and services -- AwardCore, SecureCore, FailSafe, HyperSpace, BeInSync and eSupport -- are revolutionizing the PC user experience by delivering unprecedented performance, security, reliability, continuity, and ease-of-use. The Company established industry leadership and created the PC clone industry with its original BIOS product in 1983. Phoenix has 155 technology patents and 139 pending applications, and has shipped in over one billion systems. Phoenix is headquartered in Milpitas, California with offices worldwide. For more information, visit www.phoenix.com