Serious Launches New Family of Serious Integrated Modules with Capacitive Touch Full-Color LCDs Using Renesas SynergyTM MCUs

Synergy S7G2 Group MCUs with a 240MHz ARM(r) Cortex(r)-M4 CPU now power new modules that pair with existing Serious SCM208 communication modules for fully integrated, cloud-based IoT connectivity

CHANDLER, AZ., May 19, 2016 – Today, Serious Integrated, Inc. announced initial availability of its first Renesas SynergyTM-powered Serious Integrated Module family, enabling engineers working in a broad mix of application segments to rapidly develop rich, capacitive touch-enabled, graphical user interfaces for the control panels of electronic systems. By adding new modules based on Synergy microcontrollers (MCUs) from the powerful S7G2 Group to the previous families of Serious modules, older HMI designs port over with minimal effort to the new platform, taking advantage of improved price/performance and enabling new feature extensions not previously available.

The first member of the new module family is the SIM243, featuring a 4.3” 480x272 24-bit color TFT LCD display powered by a S7G2 Group MCU and includes on module memory extensions, extensive I/O, support for a wide operating range and targeted for a 10+ year customer availability lifetime. Another family member, the SIM543, which increases the TFT LCD size to 7.0”, will be available in early Q3 2016.

Serious Integrated Modules are off-the-shelf graphic/touch front panel OEM modules, designed for inclusion in OEM devices with connection through a simple UART (or SPI) and power connection from the existing system. The no-cost Serious proprietary Serious Human InterfaceTM Platform (SHIP) rapid GUI development tools can deliver modern-looking GUIs remarkably quickly and easily.

OEMs can also develop C-based Human Machine Interface (HMI) solutions using the innovative Synergy Platform. Introduced in June 2015, the Synergy Platform is an easy-to-use platform for embedded systems enabling developers to start their work at the API level while providing qualified software that is professionally maintained and runs on a broad family of scalable Synergy MCUs.

“Using the Serious Human InterfaceTM Platform (SHIP) on these new modules delivers unprecedented HMI development speed at new price/performance levels,” said Terry West, CEO at Serious Integrated, Inc. “Extending our products to incorporate Synergy MCUs enhances our ongoing partnership with Renesas, delivering more HMI hardware and software options for OEMs to reduce development time and increase differentiation.”

“As a member of the Renesas Alliance Partner Program, Serious Integrated understands the core challenges OEM equipment designers face, including accelerating time to market and focusing innovation efforts on differentiating features,” said Semir Haddad, Director of Marketing, MCU and MPU Product Solutions, Renesas Electronics America Inc. “We are pleased to expand this collaboration and welcome Serious to our network of Synergy Platform hardware development partners.”

SIM243 Family Highlights

4.3” 480x272 24-bit color TFT LCD display

• Capacitive Touch

• Ambient Light Sensing

SynergyTM MCU from S7G2 Group

• 240MHz 32-bit ARM Cortex-M4 CPU Core • 3MB FLASH, 640kB SRAM

• TFT LCD Controller with 2D Drawing Engine

On Module Memory

• Up to 16MB SDRAM

• Up to 32MB Serial FLASH

Extensive I/O

• 60-pin Board-to-Board I/O Expansion (Power, GPIO, CAN, UART, I2C, I2S, SPI, USB Host, Device) • 16-pin Wire Harness Expansion (Power, UART, I2C, I2S, SPI)

• USB2.0 HS Device w/Optional Micro B Connector

• USB2.0 FS 150mA Embedded Host with A Connector

• SHIP Programming Port

Wide Operating Range

• -20 to 70°C operating temperature range • 3.6 to 5.5 VDC Input Power

Extended Lifetime Targeted for 10+ Year Customer Availability

Availability and Pricing

Development bundles are available for purchase from Arrow Electronics and Digi- Key. Suggested resale pricing for each development kit is:

SIM243-A01-DEV-01 SIM243-A01- C32ALM w/SPA200, Cables, Acrylic Case

SCM208-A00-SJL-01 SCM208-A00 w/Segger JLink Lite ARM, SPM208 Ethernet Interface Module, Debug Cables, Wall Power Adapter

About Serious Integrated, Inc.

$219.00 $189.00

Serious Integrated, Inc. is a privately held Chandler, Arizona-based corporation focused on enabling original equipment manufacturers, electronics design firms and prototypers developing graphic/touch front panels. Product offerings include off-the-shelf front panel modules as well as a software and tools environment for the development and deployment of modern graphic/touch user interfaces. Additional information about Serious is available at