Why is Intel selling a $ 15 IOT single board computer?
Why would Intel sell a $ 15 computer?
Quark D2000 to make up for Intel's other focus on the development of Internet of Things chip. Button-sized Curie is also equipped with a 32MHz quark processor, it is also specifically designed for wearable equipment. SD card size Edison has a more powerful Atom processor, can be installed in many daily use of objects.
These three modules are not facing the mainstream consumer market, their target group is to create Internet of things product developers. In order to let people understand the ability of these three products, Intel set up in the world of things workshop, and even produced a "Made in America" reality show. Intel's efforts are to allow developers to switch from ARM to their products. Intel lost its smartphone market before competing with ARM because ARM designed low-power chips for a variety of device manufacturers. Today Intel does not want to repeat the competition in the Internet of Things market.
This is why Intel in 2013 on the establishment of a complex business of things. Revenue for the business rose by 7% in 2015 to $ 2.3 billion. Although this number is only 4% of Intel's total revenue, but Intel firmly believes that this percentage will continue to rise in the future. They will also use networking equipment and servers to collect data to establish a data center business.
Qualcomm has a similar plan
Unfortunately, ARM's licensee, Qualcomm, has the same ambition as Intel as the world's largest mobile device chipmaker. Qualcomm sells their low-end Qualcomm chipset for IOT devices, and last year they acquired a new networking chip with the acquisition of CSR. Last year, Microsoft also collaborated with Qualcomm to make Windows 10 IoT Core available for the DragonBoard Developer Board and system on module. It's like the Raspberry 2, another popular Android single board computer whit ARM.
However, Microsoft did not give the same support to Intel. Microsoft also provided Windows 10 IoT Core support for Intel's Galileo motherboards, but the company discontinued its support last November because it failed to meet the minimum hardware requirements. At the same time, Microsoft did not provide Edison Windows 10 IoT Core support.
Intel's Internet of Things devices are running their own real-time operating systems, and Intel also prefers devices that consume more power than they need to run Windows 10 IoT. Therefore, the new Quark D2000 should not be directly with such as Raspberry to send such a high power motherboard computer comparison. However, Microsoft's support for the ARM motherboard rather than x86 makes the future of Intel's Internet of Things market is full of uncertainty.
Things of the battle has just started
ILC chips still account for only a tiny fraction of Intel's and Qualcomm's total revenue, but that percentage is likely to change significantly over the next decade. The PC and handset markets are becoming saturated, and both chipmakers will continue to market their system-on-chip to manufacturers of wearable devices, networked cars, smart accessories or other technology products.
Although the Internet of Things chip to earn money than the data center, PC or mobile phone chip is much lower, but the chip can achieve small profits but quick turnover. Intel expects the number of connected devices in the world to rise from $ 15 billion in 2015 to $ 200 billion in 2020. If Intel can block the ARM market in the Internet of Things, then their things will be a major business development.
At present, Intel in order to attract developers to create a new motherboard, set up a new studio, continue to promote and display. Whether these strategies can help Intel against Qualcomm, we have to wait and see.