SMSC Redefines System Integration with Industry’s First Single-chip USB 2.0 Hub and 10/100 Ethernet Controller

Combination of System Critical Features Reduces Space, Power and BOM for Netbooks and MIDs

June 3rd, 2009

HAUPPAUGE, NEW YORK, June 3, 2009 – Expanding on its broad set of USB and Ethernet connectivity solutions, SMSC (NASDAQ: SMSC), a leading semiconductor company that provides Smart Mixed-Signal Connectivity™ solutions, today introduced the industry’s first fully-integrated, Hi-Speed USB 2.0 hub and high performance 10/100 Ethernet controllers – the LAN9512 and LAN9514 solutions.

By integrating a 10/100 Ethernet controller and a 2/4 port USB hub together in a single-chip solution, the LAN9512 and LAN9514 controllers can provide a high-speed 480 Mbps connection between the USB host, Ethernet port and end-user USB connections. Initial applications include netbooks, mobile Internet devices (MIDs), PC docking stations, network printers, digital televisions and set-top-boxes where cost, power efficiency and space matter most.

“SMSC’s hybrid approach to USB-based networking technology offers a cost-effective and smart design alternative to traditional PCI/PCI-Express networking solutions due to flexibility of routing and placement of Ethernet and USB connectivity ports,” said Mark Bode Vice President of Connectivity Marketing at SMSC. “By addressing power, space and BOM concerns for system designers, the LAN951x family offers flexibility to electrical and industrial designers to create unique, differentiated solutions for their customers.”

The LAN9512 and LAN9514 solutions deliver USB 2.0 and Ethernet compliance and interoperability built on SMSC’s long-term participation in these markets. Both products support multiple operating systems including Windows®, Linux® and MAC OS®, for easy integration of network drivers in an existing USB host stack. The LAN9512 and LAN9514 controllers also support Windows 7.

SMSC’s new integrated controllers include standard features such as IEEE 802.3/802.3u compliance, UNH Interoperability Labs Conformance testing, HP Auto-MDIX support and the availability of multiple Transaction Translators for each downstream USB port in mixed-speed environments. Additionally, the LAN9512 and LAN9514 controllers offer additional space, power and BOM saving features such as:

• SMSC’s NetDetach™ low power technology reduces system power by up to 25 percent by allowing the host CPU to enter a low power state when the Ethernet connection is inactive

• SMSC’s UniClock™ technology simplifies the clocking scheme by using a single 25MHz crystal for both USB and Ethernet connectivity with no need for extra components when adding USB hubs

• Compact 9×9mm 64QFN reduces solution footprint by up to 65 percent compared to discrete competitive solutions

• Reduced BOM costs with an EEPROM-less design option

• Built-in +/- 8kV/15kV contact/air discharge ESD protection

Availability:

The LAN9512 and LAN9514 controllers are available in 9mm x 9mm x 0.9mm 64QFN lead-free packages. Samples are available today. Production pricing will range from $2.74 to $3.21 in 10K quantities.

About SMSC:

Many of the world’s most successful global technology companies rely upon SMSC as a go-to resource for semiconductor system solutions that span analog, digital and mixed-signal technologies. Leveraging substantial intellectual property, integration expertise and a comprehensive global infrastructure, SMSC solves design challenges and delivers performance, space, cost and time-to-market advantages to its customers. SMSC’s application focus targets key vertical markets including consumer electronics, automotive infotainment, PC and industrial applications. The Company has developed leadership positions in its select markets by providing application specific solutions such as mixed-signal embedded controllers, non-PCI Ethernet, ARCNET, MOST® and Hi-Speed USB.

SMSC is headquartered in Hauppauge, New York with operations in North America, Asia and Europe. Engineering design centers are located in Arizona, New York, Texas and Karlsruhe, Germany. Additional information is available at www.smsc.com.

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