Hauppauge, New York – July 27, 2009 – SMSC (NASDAQ: SMSC), a leading semiconductor company that provides Smart Mixed-Signal Connectivity™ solutions, today announced that its Media Oriented Systems Transport (MOST®) networking technology, has been selected as part of the infotainment system of the new Mercedes E-Class. MOST is the standard network for the infotainment systems across the full range of Mercedes volume platforms. Its proliferation, which started with the previous E-Class, is now entering the second round.
“We are pleased to continue to be selected by Daimler as the in-vehicle networking system of choice across their line of high-performance car models,” said Dr. Christian Thiel, Vice President and Managing Director of SMSC’s Automotive Information Systems group. “Since their first model launch with MOST in 2002, our technology has evolved to meet Daimler’s strict performance and quality of service requirements. As a result, we are once again being selected for the new generation E-Class.”
MOST multimedia networking technology enables the networking of feature-rich infotainment systems in automobiles by providing the means to distribute multimedia entertainment functions among the various control devices around the car. For example, a CD changer, radio, global positioning system, mobile telephone and DVD player can be established in an efficient ring network and can send crisp, static-free audio signals digitally to the amplifier by utilizing the MOST network.
About SMSC’s Automotive Product Line:
SMSC’s Automotive Information Systems is a supplier of TrueAuto™ infotainment and information semiconductor solutions to major automakers, including Audi, BMW, Daimler, Hyundai/Kia, Jaguar, Land Rover, Porsche, Toyota and Volvo. SMSC is a founding member of the MOST Cooperation, a cooperative of automakers, automotive systems architects and manufacturers and key components suppliers working to extend and refine the MOST® standard for the evolving requirements of automotive multimedia networking. Additional information is available at www.smsc-ais.com.
