TAT Exhibits with Texas Instruments at Symbian Smartphone Show 2007

The Astonishing Tribe has been selected by Texas Instruments as a co-exhibitor at the Symbian Smartphone Show

October 8th, 2007

MALMÖ,SWEDEN – TAT – The Astonishing Tribe has been selected by Texas Instruments as a co-exhibitor at the Symbian Smartphone Show. Texas Instruments has acknowledged TAT as a forerunner in the Mobile User Interface space. Jointly TAT and Texas Instruments will demonstrate how innovative utilization of TAT’s UI platform, running on TI’s OMAP™ platform, will improve on the overall user experience.

The TAT combination of design and technology has proven to be a perfect match for Texas Instruments’ state-of-the-art hardware platforms. Our 3D graphics and unique expressions really push the limits in UI design,” said Charlotta Falvin, CEO of TAT.

“TAT is bringing a new paradigm to how the mobile user interface is displayed,” said Markus Tremmel, worldwide wireless ecosystem manager, Texas Instruments. “Their ability to present a new level of interaction and usability, coupled with stunning graphics, allows for a more intuitive UI experience.”

“The Symbian Smartphone Show is the biggest smartphone event of the year, and a great opportunity for us to meet the most forward-thinking industry executives and demonstrate why TAT has successfully enhanced the user experience in more than 130 million mobile devices around the world,” said Falvin.

For more information about the Symbian Smartphone Show, please visit the official event site at: www.symbiansmartphoneshow.com

About TAT

TAT (The Astonishing Tribe AB) has added the WOW-effect to mobile user interfaces for more than 130 million devices worldwide. Our products, TAT Cascades and TAT Motion Lab, built on the renowned Kastor platform, has transformed the way UI design and graphics can be implemented on a wide range of mobile devices. TAT products are recognized for their time-to-market savings, resource efficiency and platform independence, giving users a more dynamic, faster and richer multimedia experience, in a truly astonishing way. TAT is headquartered in Malmö, Sweden, and with local presence in Korea, Taiwan, USA, and Japan. Learn more at www.tat.se.

About Texas Instruments

Texas Instruments designs and manufactures analog, digital signal processing and DLP® chip technologies that help customers develop products that matter. From affordable mobile phones that connect more people, to classroom projectors that support remote learning, to prosthetic devices that provide greater confidence, flexibility, and freedom – TI technology powers new ideas and inspires better solutions. For more information, please visit www.ti.com.

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