There are many things to consider when managing a portfolio - development spend, marketing programs, packaging, pricing, route-to-market, partnering, segmentation, positioning – the same issues that companies deal with for individual products also need to be considered for the portfolio. What decision-making tools are available to perform portfolio analysis? What are ways to get everyone on the team in alignment with our near term and longer term plans? Are there straightforward, practical methods that make it easier to make portfolio investment decisions? What are "best practices?"

John Milburn, an instructor and consultant for Pragmatic Marketing, will present some practical approaches to portfolio management using several popular approaches that are available today. If you manage, or are involved with product investment decisions for multiple products, this session will provide practical insights and tools to make your job a little bit easier. If you have difficulty explaining how multiple products "fit" together, or what value customers will receive from a portfolio approach, this session will cover successful methods that are in use today.

Participants can expect to learn:
• Popular portfolio analysis techniques
• Decision support tools for communicating your strategy
• Things to consider when making portfolio decisions, including development vs. marketing investment, routes to market, customer value vs. technology depth, packaging and pricing