-Scalable platform: UWP extended to small devices, UD driver model, lower cost silicon, lower barrier to entry
-Device connectivity: Wireless connectivity (BLE, Wi-Fi, MBB), wired connectivity (Ethernet, USB), access to busses (GPIO, I2C, SPI), AllJoyn
-Security: Windows grade security for small devices, support for Trusted Platform Module
-Servicing: Bring latest technology updates to small class of devices
-Manageability: Manage IoT devices like any other Windows device
-Cloud Integration: Build in cloud connectivity, Azure IoT services
One Windows platform means converged APIs, write ONE Universal APP and target all Windows 10 editions, scale and get higher ROI selling same App to all Windows 10 editions, OEMs/ODMSs reuse existing development skills.