"14 Days of element14" launched to highlight the key features of Premier Farnell's online global community

element14 launches a two week campaign to celebrate the 14 days of its element14 community.

1 December 2011 – London, Premier Farnell plc (LSE:pfl), the global electronics distributor, today launches a two week campaign to celebrate the 14 days of its element14 community, the industry-first portal for electronic design engineers and like-minded professionals launched in June 2009. Whether it is the popular Ben Heck Show, the unmatched legislation portal, “Roadtesting” new products, our Innovation Series, the Knode or the “ask an expert” functionality, element14 has fast become the hub for electronics enthusiasts to collaborate and share information.

The 14 days of element14 will see one innovation or highlight featured each day, starting today (1 December), via Twitter. Followers are being asked to retweet the posts, out of which one lucky retweeter will be chosen in a draw to win a T-shirt or prize. For details of the rollout and how to get involved watch out for the updates each day from @element14.

Dianne Kibbey, Global Head of Community and eProcurement at Premier Farnell, commented: “Since we launched the element14 community a couple of years ago, it has become the natural hub for design engineers and enthusiasts across the world. We wanted to take this time to share some of the achievements of the community in a way that engages our customers and followers across social media.”

Over the past year, at the time of disasters like the emergency situation in Japan or the flash flooding in Thailand, the community has become the trusted source for information about rapidly changing situations and how they impact design engineers. Suppliers were able to post the latest updates on the anticipated impact of the respective disasters by product family and device type, including likely changes to lead-times.

The 14 days of element14 begins today – to get involved follow us on Twitter @element14 and retweet for your chance to win.

About element14

element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. It brings together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. When researching a new technology, designing an electronic product, or looking for parts to repair an existing system, they can rely on element14 to find the answers and parts they need to keep projects on the fast track, right from the start.

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first (www.element14.com). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.