Adeneo Embedded and Adeneo Mobility Expand Their European Activity with Local Presence in the UK Region

Ecully, France and London, UK- January 9th, 2014 - Adeneo Embedded, a worldwide recognized expert company in Embedded software development, and its sister company, Adeneo Mobility, specializing on Mobile connected applications, announced today the collaboration with Anion Marketing Ltd to develop their activity in United Kingdom and Ireland.

With more than 70 engineers worldwide, and part of a 600 Employees’ group, Adeneo Embedded and Adeneo Mobility combine complete OS expertise on Android, Linux, QNX and Microsoft Embedded technologies with unique skills in Embedded and Mobile “connected applications” development. Through a close collaboration with leading Silicon Vendors like Texas Instruments, Freescale or Intel, Adeneo Embedded and Adeneo Mobility provide worldwide support, training and engineering services to Original Equipment Manufacturers (OEMs) developing advanced multimedia and connected devices.

Lalitha Oruganti has a deep technical background in the semiconductor industry, with over 20 years of experience in the field, working for both suppliers and distributors. As Principal at Anion Marketing, Lalitha is a seasoned business developer based in London, intimately familiar with the product development processes and partner ecosystems that lead to successful product launches and rapid time to market for customers. She has spearheaded many successful customer initiatives throughout her career, and she brings new energy to the UK market and will utilize Adeneo’s broad portfolio of offerings to help customers.

“Adeneo Embedded and Adeneo Mobility focus on providing the highest quality of services to their customers, while maintaining close relationship both at business and technical level. With this in mind, we’re very proud to rely on Lalitha’s experience of the embedded market” said Yannick Chamming’s, CEO of Adeneo Embedded and Adeneo Mobility. “We’ve had close working collaboration for many years, and having Anion joining our team reinforces further the international growth and visibility of Adeneo Embedded and Adeneo Mobility”.

“There is a great potential for embedded products to harness new technologies like Android and cloud computing. The Adeneo Embedded and Adeneo Mobility value proposition can dramatically simplify product development cycles and speed up time-to-market for customers” said Lalitha Oruganti. “Having seen first-hand the power of Adeneo solutions in driving customer success, I am thrilled that Anion Marketing will be a part of Adeneo’s already strong team.”

About Adeneo Embedded

Adeneo Embedded provides system integration, design, support and training services to companies seeking world-class expertise in embedded solutions using high-performance architectures. For over 10 years, Adeneo Embedded has helped clients, in all stages of development; create profitable, feature-rich products that incorporate software and hardware solutions based on Embedded Linux, Android, QNX, Windows Embedded operating systems as well as Qt, Silverlight and HTML5 technologies. Close working partnerships with industry-leading silicon and software vendors allow Adeneo Embedded to apply its experience to a wide range of embedded solutions for the automotive, industrial, medical, multi-media, navigation, networking, mobile and wireless markets. Adeneo Embedded has a global sales and support network backed by engineering offices in North America and Europe.

About Adeneo Mobility

Adeneo Mobility is a commercial brand of Adeneo Embedded. Adeneo Mobility focuses on providing best-in-class software support and services on Mobile and Embedded application developments, targeting Smartphone and Tablet-based solutions. With a worldwide-recognized expertise on Android, iOS, Windows Phone and Windows 8 operating systems as well as Qt, Silverlight and HTML5 technologies, Adeneo Mobility helps its customers with the development and deployment of mobile solutions for Enterprise or BtoB markets.

About Anion Marketing Ltd

Anion Marketing is a semiconductor marketing services firm. Services include product launch planning, technical marketing, product eco-system development, customer and performance analytics, and project management. Anion has a proven track record driving demand creation activities and customer growth in the semiconductor industry. For more information, please visit


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