Introducing TI's SimpleLink product family: The industry's broadest portfolio of easy-to-use wireless connectivity solutions

The SimpleLink family includes self-contained wireless processors, aimed at enabling easy integration with any embedded system.

Texas Instruments Incorporated today unveiled the SimpleLink product family, the industry's widest portfolio of easy-to-use wireless connectivity technologies for low-power, low-cost embedded applications. The SimpleLink family includes self-contained wireless processors, aimed at enabling easy integration with any embedded system.

Introducing TI’s SimpleLink product family: The industry’s broadest portfolio of easy-to-use wireless connectivity solutionsThe cornerstone offering in this new family is the new SimpleLink Wi-Fi CC3000 product: an easy-to-implement Wi-Fi solution that will lead the charge in expanding the world’s Internet of Things. The SimpleLink Wi-Fi CC3000 is a self-contained 802.11 network processor, making it ideal for simple and quick addition of Internet connectivity to any embedded application.

“The number of devices shipping with Wi-Fi inside is forecast to expand to 2.6 billion annually by 2016, as the Internet of Things becomes an even more prolific part of consumer lifestyles and business operations,” said Filomena Berardi, connectivity market analyst, IMS Research. “TI’s new SimpleLink Wi-Fi CC3000 solution will take advantage of the mature Wi-Fi infrastructure, providing the optimal level of integration necessary to help drive this Wi-Fi expansion. TI is well positioned to bring Wi-Fi to low-power embedded devices, and turn traditional products into connected, interactive services.”

SimpleLink Wi-Fi CC3000: Bringing ubiquitous Wi-Fi connectivity to traditional and non-traditional devices alike - The new SimpleLink Wi-Fi CC3000 leverages more than a decade of TI’s Wi-Fi experience to offer various benefits for the emerging Internet of Things. Features and benefits include:


Self-contained 802.11 network processor

-TCP, UDP and IP on chip

-Consumes 0.5% of the resources as compared to traditional Wi-Fi, with as low as 6KB Flash, 3KB RAM software footprint

-Standard software APIs

-Self-contained, RF-certified module

-Support for TI’s FirstTimeConfig technology

-Credible, proven solution with best-in-class range

-Turnkey development kit based on TI’s MSP430™ FRAM MCU, including forward compatibility with TI’s MCU portfolio


Removes the need for networking “know-how” when connecting applications to the Internet

Runs on any low-cost microcontroller (MCU), without need for an operating system

Integrates within hours with any new or existing embedded application

Allows for easy addition to the PCB without RF expertise

Provides RF compliance for U.S., Canada and Europe (FCC, IC and ETSI)

Facilitates easy pairing to 802.11 access point without the need of a display or user interface

Provides reliable coverage throughout the entire house, building or other area

Ensures proven Wi-Fi interoperability

Enables quick start with TI E2E™ Web support and online documentation, including comprehensive porting guides and sample code

“We are thrilled to announce the SimpleLink family – including the SimpleLink Wi-Fi CC3000 solution – as a prime example of TI’s commitment to fuel the next wave of connected devices and the Internet of Things,” said Eran Sandhaus, general manager, emerging connectivity solutions, TI. “The addition of Internet connectivity to everyday consumer, home and office devices creates new value propositions for our customers, introducing ways to better control these devices and share information through the cloud. The SimpleLink Wi-Fi CC3000 solution provides developers with the quickest and easiest avenue to meet these opportunities by adding best-in-class 802.11 Internet connectivity to their designs.”

SimpleLink products: Answering the call for simplified connectivity integration

The new SimpleLink Wi-Fi CC3000 is only one member of the new SimpleLink family of products, which provides a comprehensive range of technologies for various end applications, and reiterates TI’s commitment to solving the challenges associated with the design and certification of connected devices. Requiring little-to-no RF expertise, SimpleLink products include self-contained software stacks, and come backed by TI and third-party tools and support. Today’s SimpleLink product family:

Tools, availability and pricing

SimpleLink Wi-Fi CC3000 modules are sampling now and released to production. The SimpleLink Wi-Fi CC3000 FRAM evaluation module kit (EMK) is available today through authorized distributors for $199.