Trionic appointed to represent Novelda's XeThru sensor technology in the New York metropolitan area

Trionic's focus on 'selling to engineers' will help Novelda find home automation and health applications for its presence detection and respiration sensors

Oslo, Norway – , a developer and manufacturer of adaptive smart , today announced the appointment of Trionic Associates Inc. as its engineering and technical sales representative for the New York, New Jersey and Eastern Pennsylvania region of the USA.

Novelda VP of Sales and Marketing, Ingar Fredriksen, said, “With product lines spanning semiconductors, RF/microwave & , electromechanical and board-level products, Trionic is one of the leading manufacturers’ representatives in this marketplace and has just the right focus and skills to support and help grow our business.”

Joseph Varecha, Sales Engineer at Trionic, said, “Trionic's mission statement has always been to ‘get the first look in engineering and the last look in purchasing!’ The addition of Novelda to the Trionic line card will enable us to continue accomplishing that goal while assuring our mutual and prosperous success well into the future.”

Novelda will be signing further representatives for other sales territories. If you would like to represent Novelda please contact: ingar.fredriksen@xethru.com

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For further information and reader enquiries:

Ingar Fredriksen, Novelda AS, Gjerdrums vei 8, NO-0484, Oslo, Norway

Tel: +47 22 49 41 19 ingar.fredriksen@xethru.com www.xethru.com

About Novelda AS

Novelda AS is a leading developer, manufacturer and distributor of smart sensor technology for detecting vital signs, motion, presence and location. Novelda´s XeThru sensors can improve quality of life and personal comfort and safety by enabling non-intrusive sensors that collect data while preserving full privacy. The XeThru technology can also be used in a number of automotive and industrial applications. The sensors use extremely low energy GHz radio waves and advanced , which makes them highly suited to a range of applications. Novelda provides both development kits and OEM modules to system developers worldwide.

About Trionic Associates Inc.

Established in 1961, Trionic Associates Inc. is an engineering representative company covering New York, New Jersey and the Eastern Pennsylvania market place for leading edge suppliers. With four outside sales engineers and two inside sales staff, Trionic Associates is one of the top leading manufacturers’ representatives in the marketplace. Its technical sales staff are the first line of contact between its customers’ design engineers and its leading manufacturers. Trionic prides itself on getting the First look in Engineering and the Last look in Purchasing.